Innovative solutions are increasingly becoming a key success factor in global competition. However, large companies with a long history of tradition often find it difficult to make room for creativity within their organization.
The institute therefore focuses on the first, creative phase of the innovation process. Special emphasis is placed on discovering the corporate culture conditions necessary for "breakthrough" innovations:
- Which values, beliefs and norms facilitate innovation and which make innovation more difficult?
- What fears in the company hinder innovation?
- What structural conditions are needed for "breakthrough" innovations?